We knew we wanted Franco to wear a baja, but we didn’t want him to look like some rasta guy. So how do you reinvent a baja in a way that makes it something a high roller would wear? Or, for this guy, a high roller who’s actually a big fish in a little pond? You create this back history in your mind: where they live, who they hang with. Where would they have gotten the baja, what color would it be? I contacted Greg Chait from The Elder Statesman, who won CFDA’s Fashion Fund [in 2012], and asked him to create a cashmere baja for Franco to wear. It gets maybe a minute of screen time.